about the project

Highland Orchards was established in 1941 by John and Rachel Webster. They primarily grew apples, then added peaches and strawberries. Their crops grew in variety over time, but apples, peaches, and strawberries remain as Highland Orchards’ main produce. They’ve expanded into a farm that offers family-friendly activities and experiences, such as Pick-Your-Own and hayride trips. There is also a delicious bakery section to the farm now, where they provide freshly-made and produced pastries.

For the rebrand I wanted to emphasize on the fun family and friends bonding experiences you get through the farm. As the main target audience of the farm is children, I made the logo and assets very friendly and easy to “play” with, hence the casual and fun drawing components to the fruit. Overall, I wanted to highlight the engaging and fun energy Highland Orchards has.

tools

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Sketch